Facebook is a video powerhouse with over 3.07 billion active users in 2024 and 8 billion video views every day, it offers massive earning potential. In fact, 500 million people watch 100 million hours of Facebook video daily. For creators, that means there are many ways how to earn money on facebook by leveraging videos and short-form Reels. In this guide, we’ll cover the latest 2025 methods ad revenue in-stream ads and reels ads bonus programs, fan support, brand deals and more. You will learn concrete steps, eligibility requirements, and tips to maximize earnings from your Facebook video content.
Why Facebook Videos & Reels Are Lucrative
Facebook’s size and engagement make it ideal for content monetization. Boasting over 3.06 billion monthly more than Instagram and TikTok combined, Facebook reaches across demographics worldwide. It’s also video-centric: 65% of Facebook video views come from mobile, and videos autoplay as users scroll, capturing attention. In short, Facebook offers massive reach and prioritizes video in the feed, giving creators a chance to build an audience and income.
More specifically, Facebook provides a diverse monetization suite for creatorsexlyapp.com. Beyond just serving ads on videos, you can earn through subscriptions, tips, branded content and even selling products. According to Shopify’s 2025 guide, there are at least seven ways to make money on Facebook from paid fan subscriptions and brand partnerships to Stars and ad revenue. This means content creators have multiple income streams to pursue as they grow their page or profile.
In 2025, Facebook has focused on bringing all these methods together. Note: Facebook announced it will retire older programs like In-Stream Ads, Ads on Reels and the Performance Bonus by Aug 31, 2025 to replace them with a unified Content Monetization program. But regardless of program names, the core ways to earn remain monetize videos with ads, monetize Reels with ads/bonuses, get fan support Stars and strike brand deals.
Facebook Video Monetization Ad Breaks, Stars and More
To earn money from Facebook video content, the primary tool is In-Stream Ads Ad Breaks. These are short video ads pre-roll, mid-roll and image ads that play during your eligible videos. Facebook inserts ads at natural breaks, and revenue is shared with creators. In practice, any public video on a Page or profile set to Professional over a few minutes can include ad breaks once approved. Many creators earn four- to five-figure monthly revenues from ad breaks. As Social Media Examiner explains: “Facebook ad breaks allow you to monetize your Facebook video content quite a few Facebook pages are earning 4 to 5 figures in revenue from ad breaks.
Eligibility: Facebook requires pages to meet certain thresholds to use ad breaks. Generally you need a Professional Page not a personal profile, at least 10k followers and 600,000 minutes of watch time over the last 60 days. Facebook’s Partner Monetization Policies (PMP) also must be followed community standards, originality, etc.. Once eligible and approved, you enable automatic ad breaks in Creator Studio or the Monetization dashboard, and Facebook begins inserting ads into your videos.
Revenue Share: Facebook pays creators a cut of ad revenue. For example, Facebook often gives creators up to 55% of the total ad revenue. Actual earnings depend on ad rates (CPM), views, audience, and engagement. Some reports estimate around $8 to 10 per 1,000 views on average. In real terms, a creator with 50,000 followers might earn $350/month from video ads if their top Reels hit 500K views at ~$2 to 5 RPM. That can grow much higher in strong markets in the U.S. ad RPMs can exceed $5 to 10, so viral videos yield 5+ figures monthly. In short, integrate in-stream ads into longer videos to build a steady income stream as your views grow.
Facebook Stars Fan Tips: Another way to monetize video content is via Facebook Stars. Fans can purchase virtual Stars and send them to creators during Live streams or video premieres as a tip of appreciation. Each Star is worth $0.01 to the creator. For example, a busy gaming creator streaming often might collect $200 to $600 monthly from fans sending Stars. To enable Stars, you must meet eligibility usually 500+ followers and be 18+ in an eligible country and turn on Stars in your settings. Because any viewer can tip Stars on live or recorded video, this is a direct way fans fund you.
Paid Online Events: If you offer special content or expertise, Facebook lets you host Paid Online Events webinars, workshops and charge admission. This isn’t specific to video length, but often uses Live video. Attendees pay a fee to join a private live event or watch recordings. Facebook handles ticket sales and takes a small cut, letting you earn directly from your knowledge. Paid Events can be a powerful way to monetize teaching or entertainment beyond ads.
Facebook Reels Monetization Ads, Bonuses, Stars
Facebook Reels short-form videos, similar to TikTok have become a fast-growing format for creators. Meta has been rolling out specific monetization for Reels in 2025, so it’s a key area to focus on how to earn money on facebook reels. Here are the main methods:
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Ads on Reels Overlay Ads and Post-Loop Ads: Facebook introduced overlay ads for Reels these are banner or sticker ads superimposed on top of your Reel. They are relatively unobtrusive but pay you per view. There are two overlay types: a semi-transparent banner ad that stays on-screen during the video, and an image carousel ad where viewers can swipe through multiple images within your Reel. In addition, there are post-loop video ads which play after your Reel loops twice; these are full video ads between loops of your content.
Eligibility: To monetize Reels with ads, you typically need 10,000 followers, 5+ posted videos, and 600,000 watch minutes over 60 days. Facebook will invite eligible pages to enable Reels ads. Once activated in Creator Studio, you can earn revenue share from these ads. Note that any earnings from Reels ads are split typically 55% to the creator, 45% to Facebook.
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Reels Play Bonus Program: This is a special, invite-only program. If invited, creators earn bonuses based on how many views and engagement their Reels get in a 30-day window. Meta sets thresholds e.g. total views or likes) that your Reels must hit to earn a bonus. Payouts can be substantial one report noted creators could earn up to $35,000 per month” through bonuses if their Reels perform extremely well. The exact formula varies by region and category, so invited creators should check their Professional Dashboard for details. For many smaller creators, getting into the bonus program is competitive, but the upside can be huge for high-volume content.
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Facebook Stars on Reels: Like with longer video, Facebook allows Stars on public Reels as a tipping option. Viewers watching your Reel can tap to send Stars, earning you $0.01 each. To receive Stars on Reels, ensure Stars is enabled on your Page and Reel, and meet the same eligibility 500 followers, 18+, etc. Since Reels can be played widely, even a small percentage of fans sending Stars can add up.
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Branded Content Sponsored Reels: If you build an audience, brands may pay you to create sponsored Reels. Meta’s Branded Content tool lets you tag partners so sponsorships are transparent. For example, a food creator with 70K followers earned $1,000 for a single sponsored Reel with a kitchen brand. Sponsored Reels often pay far more per post than ads, though they require actively seeking deals or joining influencer networks.
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Affiliate Marketing in Reels: You can include tracked links or product mentions in your Reels often in captions or linked in bio to earn commissions. For instance, sharing a product demo and linking to it via an affiliate program Amazon, ClickBank, etc. This passive income strategy pairs well with product-focused content. As one source notes, affiliate marketing pairs seamlessly with other monetization methods and is effective in niches like tech or beauty.
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Tips and Paid Features: Beyond ads and partnerships, Facebook is testing new features like Reels stickers or bonus stamps similar to TikTok’s Gifts. One such tip method is Fan Subscriptions: fans pay a monthly fee for exclusive content private group, badges, bonus Reels. Similarly, Facebook often experiments with paid stickers for Reels (where fans send paid stickers on videos. These features vary by country and page, but they are additional ways for fans to support you.
Overall, think of Reels monetization as stacking income streams: enable ads, aim for bonus invites, collect Stars and do brand deals. Because Reels reach a broader audience anyone can discover them, even smaller pages can go viral. As one guide notes: “Creators of all sizes have a fair shot. smaller creators with loyal niche audiences can drive solid revenue via fan support, affiliate links, and bonus programs.
Key Requirements and Best Practices
To successfully make money on Facebook videos and Reels, you must meet eligibility rules and follow best practices:
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Professional Facebook Presence: Set up a Professional Facebook Page not a personal profile. Both video and Reels monetization require a Page or a Creator Profile set to Professional. Without this, you cannot apply for any monetization tools.
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Follow Facebook’s Policies: You must follow Meta’s Partner Monetization Policies. This covers community standards, intellectual property rules, and authenticity. Violating these can disqualify your Page from earning.
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Reach Thresholds: For most programs, meet the followers and view/watch time minimums. A common benchmark 10k followers and 600,000 total minutes viewed in 60 days. Some newer tests allow 1,000 followers in certain regions. Ensure you consistently post content to meet and maintain these metrics.
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Post Eligible Content: Videos must be original and longer than 3 minutes for ad breaks. Avoid reused or disallowed content. Reels should be public (no age limits or location restrictions). Using trending music or effects is fine.
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Use Creator Tools: Apply for each monetization tool via Meta Business Suite / Creator Studio. For example, go to Monetization > In-Stream Ads to join video ads, or Monetization > Content Monetization for Reels. For Stars and Subscriptions, set them up in your Professional Dashboard under Monetize or Stars sections. Check your dashboard regularly Meta often issues invitations to eligible creators for new programs.
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Optimize Engagement: Higher engagement means more revenue. Encourage viewers to like, comment, and share. Use eye-catching thumbnails, trending topics, and interactive content to boost retention. For Reels, use popular music and hashtags to maximize reach. Focus on quality and consistency: regular posting and engaging your audience grow your watch time faster.
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Diversify Content: Don’t rely solely on one method. The most successful creators combine multiple streams ads + Stars + brand deals + affiliate links. For example, you might monetize a long video with ad breaks and also collect Stars during the premiere, while posting Reels that earn bonus pay and affiliate commissions. More revenue paths mean more stable income.
FAQ Frequently Asked Questions
How do I start earning money on Facebook in 2025?
First, switch your Facebook Page or Profile to Professional mode. Then build up to the eligibility thresholds e.g. ~10K followers, 600K minutes viewed in 60 days for ad programs. Next, sign up via Facebook Creator Studio for available monetization tools enable In-Stream Ads for videos, turn on Stars, and apply for Reels monetization. If you meet requirements, you can start placing ads in your videos and Reels. Meanwhile, engage your audience livestream regularly to collect Stars, create exclusive content for paid subscribers and explore affiliate links or brand partnerships. Key point you must meet Facebook’s monetization policies and follow the steps in the Monetization dashboard.
How many followers do I need to monetize Facebook Reels and videos?
Generally, Facebook looks for about 10,000 followers and strong viewing metrics like 600,000 watch minutes to allow ad monetization. However, some programs require fewer for example, Facebook Stars only needs 500 followers for 30 days. Paid subscriptions often need around 10,000 followers. The exact numbers can vary by region. Check your Professional Dashboard Facebook will notify you when you meet criteria for each tool.
Can I earn money on Facebook without paid ads?
Yes. While ad revenue is big, you can earn through fan support and partnerships. For example, enable Facebook Stars so fans can tip you worth $0.01 each during lives or videos. Offer Paid Subscriptions monthly fees for exclusive content. Do brand deals companies pay you to promote products in your videos or Reels. Use affiliate links in your posts. Even selling products via Facebook Shops/Marketplace can count as earnings. Combining these can yield income even if ad programs aren’t available to you.
How much can I actually earn with Facebook Reels?
Earnings vary widely. In general, Facebook doesn’t pay a fixed rate per view. If you’re in the Reels Play Bonus program, invited creators have reported up to $35,000 per month for very high view counts. For most creators, earnings come from a mix of ad shares and other sources. Some successful Reel creators earn several hundred to a few thousand dollars per month through Reels from ad shares, bonuses and tips. For instance, one example notes a gaming creator earning $200 to $600/month in Stars alone and $350/month from just Reels ad revenue at modest scale. Top creators with viral Reels can make far more.
Do I need a business or creator page to get paid on Facebook?
Yes. Money-earning features only work on a Professional Facebook page or creator profile. Personal profiles are not eligible. If you haven’t already, convert your page to a Public Figure or similar professional category. Then you’ll have access to Creator Studio and Meta’s monetization dashboard to apply for tools like Ad Breaks, Stars, etc.
What are the main changes in Facebook monetization for 2025?
In mid-2025, Facebook announced it is phasing out legacy programs In-Stream Ads, Reels Ads, Performance Bonus by August 31, 2025, in favor of a new unified Content Monetization Program. This means creators will manage all earnings videos, Reels, etc.through one platform. Practically, start familiarizing yourself with Facebook’s new monetization tools in 2025 and accept any invitations via your Creator Dashboard. While the specific programs are changing, the core earning methods ads, stars, partnerships remain, just under a streamlined system.
Summary and Tips
– Engage your audience: Higher views and engagement directly boost earnings. Use call-to-actions (CTAs) in your videos to like, comment or share. Post consistently and at optimal times. Short, compelling videos and Reels tend to get more views.
– Diversify methods: Don’t put all your eggs in one basket. Combine ad revenue with other tools. For example, run ads on your videos and enable Stars during streams and offer subscriptions. Each method has its own payout rhythm, so mixing them stabilizes income.
– Leverage trends: Use trending music, effects, and hashtags on Reels. Jump on viral topics or challenges to increase reach. For longer videos, optimize thumbnails and titles to capture clicks. Keep content niche-focused to build a loyal base.
– Apply for everything eligible: If your Page meets criteria, turn on every program available. Even if one method earns little now, it might grow later. Regularly check Creator Studio → Monetization to apply for new features. For example, be ready to join content bonuses or overlay ads as soon as you qualify.
– Encourage sharing and community: At the end of videos, ask viewers to share or tag friends. A strong community can lead to more Stars and support. Remind fans you’re trying to grow and ask for their support e.g. Send a Star if you liked this!. More engagement signals to Facebook that your content deserves monetization.
Facebook’s ecosystem is constantly evolving, but as of 2025 the fundamentals for how to earn money on facebook remain build an audience, comply with Facebook’s rules and tap into ads, bonuses, tips and partnerships. By following these strategies and staying up-to-date with Meta’s creator tools, you can turn your Facebook videos and Reels into a real income stream. Start creating, stay consistent, and watch your Facebook earnings grow!
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